When you choose to work with an SEO consultant, you will most likely be asked to provide them with access to your Google Analytics account. If you don’t have a Google Analytics account, go get one; not only is it incredibly useful to Internet marketing, it’s free.
OK, so you now have a Google Analytics account. Now you need to give someone else access to your account without compromising the security on your heavily used Gmail account. (What? You don’t have a Gmail account?)
Log in to your account and choose the website profile in question. There may be more than one profile if you have more than one website set up. Once chosen, you will see “User Manager” in the middle of the page, right below the profile information.
To give access to a new user, click the Add User link. You can only add a user that has a Google account and you will be using their Gmail account to add them. Trust me, if they work on SEO, they have an account set up for this.
In access type you will want to choose “View Reports Only” from the drop-down menu. There is never any good reason to give administrator access to an SEO consultant. Heck, I didn’t even ask for administrative access for my wife’s analytics account, let alone a client. (Quick client plug : If you want to read an amusing story involving Google search trends, check out “The Satanic Marsupial Uprising: A Google Trends Story”)
The last step is to save your changes and it’s all set!
Here’s a quick and illustrated summary;
1. Get a Google Analytics account if you don’t have one.
2. Click the User Manager link.
- 3. Click Add User.
- 4. Enter the new user’s email address and give them “View Reports Only” access.
- 5. Save and you’re done!
